Tobacco.org

Flavoured Cigarettes, Sensation Seeking, and Adolescents' Perceptions of Cigarette Brands 

Results: Across hedonic belief, brand attitude, and trial intention measures, there were interactions between package descriptor condition and sensation seeking. These interactions revealed that among high (but not low) sensation seekers, exposure to cigarette packages including flavor descriptors led to more favorable brand impressions than did exposure to packages with traditional descriptors.

Conclusions: Among high sensation seeking youth, the appeal of cigarette brands is enhanced through the use of flavors and associated descriptions on product packaging.

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