Jump to full article: Rocky Mountain Collegian (Colorado State University), 2009-10-14
Author: Kirsten Silveira
Intro: Two CSU marketing professors released a two-year-long study last week that they say proves flavored cigarettes are more marketable to high school students in the Southeast and Central United States than traditional tobacco products.
Their findings come just weeks after a federal law passed the legislature banning flavored cigarettes.
The study, conducted by professors Kathleen Kelly and Ken Manning, was funded by a $100,000 grant from an organization that funds studies on American health care issues and took place over the last two years.
The research canvassed a group of 253 high school students with the average age of 16 and exposed them to three different brands and packaging of cherry flavored cigarettes, the flavor the students selected as most appealing.
According to the study, after viewing each pack, the subjects were asked to answer a series of questions about the stimuli.
Kelly's idea to conduct this research came from an article on flavored cigarettes she read in The Wall Street Journal that said the target consumer of the product weren't new smokers but current smokers.
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