Jump to full article: Central Michigan Life, 2009-10-14
Author: Ryan Czachorski
Intro: Tobacco companies have started advertising on social networking Web sites such as Facebook, Twitter and MySpace.
Jeffrey Wigand, a former tobacco executive who operates the nonprofit organization Smoke-Free Kids, said while it is hard to tell how successful the Web site advertising is, it has to make sense for the companies.
Tobacco company marketing strategies - Social networking sites such as Facebook - Camel Orbs, tobacco and nicotine pellets - Camel Strips, comparable to breath strips - Camel Sticks, similar to toothpicks
“It’s happening — we haven’t been able to quantify it,” Wigand said. “They wouldn’t be doing it if they weren’t reaching somebody. They don’t do things without studying it for a while.”
. . .
Social networking Web sites are not the only way tobacco companies are marketing to youth.
Camel cigarettes designed smokeless products intended to be a gateway to cigarettes, Wigand said.
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