Jump to full article: Banning the Display of Tobacco Products (Philip Morris International) (ch), 2009-09-01
Author: By Heneghan PR
Intro: Survey was conducted “on behalf of Heneghan
PR” (ie Philip Morris was not named to
respondents) . . .
Conclusion
• Overall, the majority of retailers believe the ban
has had an negative impact on sales
• While most might support the objective of the
ban, they believe it should be lifted (both
because they believe it won’t work and because
of the impact on their businesses)
• Retailers found it confusing at the start, but it
seems to have settled down with customers and
staff becoming used to the ban
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