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Wealth Building - Smoking success 

Jump to full article: Moneyweb (za), 2009-10-05

Intro:

Now is a time when quality counts and big is better, two crucial ingredients for investing that I suggest might become even more important in the next few years as governments slowly extract their enormous artificial stimulus from the financial system. As this occurs, companies will increasingly have to rely on their own sustainable business models. One company which we expect to continue to thrive during tough times is British American Tobacco (BAT). So why should BAT prosper and what makes it an attractive investment?

BAT has a proven history:

This is a company which was founded in 1902 and within a decade became one of the largest businesses of its kind globally. BAT has weaved its way through a maze of potentially crippling events over its century of existence. These included government sin taxes (BAT claims that in 2008, governments earned 22 billion pounds or 8 times the Group's PAT from sin taxes), class action suits, draconian advertising and promotion bans that have shut-out marketing the product in many countries, legislation to curb usage and illicit trading, which now accounts for 6% of global output and undermines pricing.

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