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WHO eyes 'graphic warning' as effective deterrent to smoking  

Jump to full article: PHILIPPINE INFORMATION AGENCY (ph), 2009-10-02
Author: Noel B. Najarro

Intro:

Dr. Florante E. Trinidad, Technical Officer, Tobacco Free Initiative of the World Health Organization (WHO) sees picture-based warnings as effective deterrent against tobacco smoking as compared to text warnings only.

Speaking on the second day of the 3rd Quarter 2009 Media Forum on Tobaco Control Program held recently at the Davao Regency Resort and Hotel Davao City, Dr. Trinidad pointed out during his presentation that picture-based health warnings would increase its effectiveness, make the message more noticeable and salient and help counter the branding and imagery of the package. According to him, it also engages the audience on an emotional level and communicates information to illiterate or less literate populations. . . .

Among the world's youths, according to Trinidad, Philippines counts among the heaviest tobacco users with Filipino girls occupying 2nd place and Filipino boys occupied the 4rth slot in 2003. One in every five students, aged 13-15 currently smoke.

It is also equally alarming, as Trinidad pointed out, that hundreds of thousands of people who have never smoked die each year from illness related to inhalation of other people's tobacco smoke.

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