Jump to full article: Australian Broadcasting Corporation (ABC) (au), 2009-10-01
Author: Laetitia Lemke
Intro: An Aboriginal health organisation has launched a new anti-smoking campaign in the Northern Territory that involves Bollywood and rap music videos spread via mobile phones.
Miwatj Health in north-east Arnhem Land has commissioned five music videos, which include titles such as "Bolypingu" and "Cough 'n' rap".
The videos are part of a three-year Commonwealth-funded program to build awareness about the dangers of tobacco in remote communities.
"Miwatj is well aware that more Indigenous people will die from tobacco related illness than from alcohol, petrol sniffing, domestic violence and car accidents put together," said Ric Browne, the coordinator of the organisation's Tobacco Control Project.
"This is the most prolific and insidious killer of people on the planet."
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