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Tobacco company rejects research findings 

A major tobacco company has rejected claims it is undermining the law by not following regulations on the use of graphic warnings on cigarette packets.

Researchers at Otago University said a new study of bought and discarded cigarette packs showed the regulations were not being met. . . .

"British American Tobacco's graphic health warnings meet all legal requirements," a spokeswoman said.

"The Ministry of Health has not raised any concerns with us in this regard."

Dr Hoek said use of "less offensive" graphics, including images of a diseased mouth or eye, undercut the law and public health policy.

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