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Tobacco companies undermining law - researcher  

Jump to full article: Otago Daily Times (nz), 2009-09-28

Intro:

A major tobacco company has rejected claims it is undermining the law by not following regulations on the use of graphic warnings on cigarette packets.

Researchers at Otago University said a new study of bought and discarded cigarette packs showed the regulations were not being met.

Graphic warnings became mandatory in August 2008 and tobacco companies are required to evenly distribute various images over all cigarette packs.

Otago marketing professor Janet Hoek said the most offensive graphics were printed less frequently than other "less disturbing" images.

British American Tobacco today rejected the findings.

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