Jump to full article: The Daily Mail and Mail on Sunday (uk), 2009-09-26
Author: Barney Calman
Intro: Sarah Harding has been spotted puffing away on one and Kate Moss is said to be on the waiting list for the most unlikely must-have accessory of London Fashion Week: an electronic cigarette.
Perhaps even more surprising is the woman who is touting these little white sticks around town: Lady Victoria Hervey.
The 32-year-old former It girl has just returned from Los Angeles, where she had been pursuing an acting career, as the face of SmokeStik Royale, a luxury electronic cigarette, which she has helped to design. . . .
'I was even able to smoke this on the plane,' says Lady Victoria, 'and the crew were all asking for a drag.'
The SmokeStik Royale is pearlised, emblazoned with the Hervey family crest - a crown and snow leopard - and has a bejewelled tip.
Despite the camp styling, there is a serious side to Victoria's mission. Her father Victor, the sixth Marquis of Bristol, died in 1985, aged 69, from the chronic lung disease emphysema, the result of a lifelong tobacco addiction.
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