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New Smokefree Generation want parents to quit  

A new ‘Smokefree Generation’ of children say that they will never try a cigarette, think that smoking is really uncool and are increasingly worried about the health of smoking parents according to new research conducted on behalf of NHS Stop Smoking Services.

The research, which polled 1,000 children in England aged 8-13, coincides with the launch of a powerful new Department of Health advertising campaign aimed at getting loved ones to stop smoking. It features real children, not actors, talking about how concerned they are about their parents’ smoking.

Gillian Merron, Public Health Minister said:

'We understand how difficult it is to stop smoking. I hope this new campaign will give mums and dads the encouragement they need to realise they can do it with help from the NHS, and support from their children.

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