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• Happy to Let the Feds Harass Big Tobacco 

Jump to full article: Ad Week, 2009-09-21
Author: Mark Dolliver

Intro:

NEW YORK With the feds taking fresh aim at tobacco marketing, the industry may hope for a public backlash against such governmental intrusion. But an AdweekMedia/Harris Poll, fielded in July, indicates such hope would be in vain.

Asked what the federal government should do about tobacco advertising, a plurality of respondents (31 percent) said it should ban such ads altogether. Another 14 percent said tobacco advertising should be regulated more strictly. Twenty-seven percent said they were satisfied with the current level of regulation, and 11 percent said tobacco advertising shouldn't be regulated at all. (The rest were unsure.)

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