Jump to full article: Nashua (NH) Telegraph, 2009-09-06
Author: SUSAN SIMPSON The Oklahoman
Intro: For smokers trying to quit their habit, that "last" cigarette is usually the final one in the pack.
To an addict, cigarettes are so valued that not finishing the pack would be downright wasteful, said Oklahoma State University researcher Jared Dempsey.
Even those who have quit but relapse and buy a pack are likely to smoke the entire thing, further derailing their cessation.
His solution? Donate those unused cigarettes to science.
Dempsey and his research team will use the cigarettes to help others stop smoking and to help understand the impact of visual cues on an addict's brain.
Dempsey will use some of the cigarettes in photographs of smokers and smoking that scientists across that world can use when testing brain reaction to positive and negative stimuli.
. . .
The cessation treatment Dempsey advocates is called brand fading. Smokers are weaned off cigarettes by lowering nicotine levels, by only smoking brands they don't like and with nicotine patches.
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