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Jump to full article: Tobacco International , 2009-07-01
Author: Staff Report
Intro: More than a year since its acquisition of Altadis, we take a look at how the deal has enhanced the company's presence in several key markets.
In January 2008, tobacco giant, Altadis, became part of even-larger tobacco giant Imperial. This was one of several big events for Imperial in their 2008 financial year. Overall cigarette volumes jumped up nearly 50% to 292 bn cigarettes (helped, not only by the Altadis acquisition, but by the Commonwealth Brands acquisition in 2007). Fine cut tobacco volumes went up 25,000 tons and cigar volumes increased dramatically, as well.
Integrating Altadis has been labeled a "key focus" by the company, and is a process that is continuing into 2009. The company has successfully completed all consultations, enabling the further implementation of the European integration projects it announced in June 2008. The company has completed the integration of its sales and marketing teams in Spain and France and remains on track to achieve its synergy targets.
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