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· Switzerland
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Smokers Could Soon Be All Puffed out
Jump to full article: Business Wire, 2009-08-27
Intro: A Swiss company is seeking to make a name for itself with a new idea to protect non-smokers through innovative thinking and, at the same time, enable smokers to continue consuming their nicotine.
Buoyed by a great deal of self-confidence and harboring high expectations of generating substantial profits, Olig AG http://www.olig.ag set out to protect non-smokers in a not entirely altruistic fashion. According to Marcel Köller, member of the Board of Directors, the company is now in a position to manufacture a smokefree cigarette which looks like a conventional cigarette, produces heat, contains tobacco and nicotine and does not give off any irritating smoke. In addition, the cigarette does not require any external energy sources.
The only drawback is that, just like the traditional cigarette, the new one is a throwaway product, which will probably please the refuse industry as well.
This fact will not however deter inveterate smokers who still wish to fulfill their need, anytime, anywhere, from consuming tobacco. The whole smoking ritual will have been completed anyway.
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