Tobacco.org

• Environmental cigarette company? You decide 

But the issue is not just about why Altria is going green, but is it really making a difference? Altria says it is, the tobacco company has reduced their packaging waste, water and emissions the last four years.

Eric Asche, Senior Vice President of Marketing at the American Legacy Foundation said that while reducing one's foot print is great, it does not balance out the 400,000 lives lost to tobacco every year or the 1,200 lost every day.

“Our job is to continue to point at what they are really up to and that is all the while they are trying to manufacture this new image- they are still addicting our kids and they are still selling a deadly product", said McGoldrick.

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