Jump to full article: Newcastle upon Tyne Sunday Sun (uk), 2009-08-16
Author: Paul Loraine, Sunday Sun
Intro: TOBACCO bosses have been slammed for “marketing death” by using beautiful young women dressed in orange satin jump suits to sell their product in busy bars.
Young women, carrying trays reminiscent of those used by ice cream vendors at cinemas, have been going into pubs selling cigarettes.
The pubs involved, which include the Centurion bar in Newcastle city centre, allow the girls into the bar in return for a small amount in commission for each packet sold.
The sales tactic was blasted by Ailsa Rutter, Director of Fresh – the campaign for a smoke-free North East.
She said: “What this is doing is glamorising the most lethal consumer product known.
“The last thing we need is the blatant promotion of cigarettes, which are the region’s biggest killer.
“There needs to be more regulation of an industry which is basically marketing death.”
Customers in the bar were approached by girls selling Benson and Hedges cigarettes on special offer – two packets for £6.
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