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Big Drop since Last Year in Reputation of Car Manufacturers, Investment and Brokerage Firms, and Banks (PDF) 

Health insurance, internet providers, and pharmaceuticals also lose ground
Jump to full article: Harris Interactive, 2009-08-18

Intro:

The most unpopular industries, using this measure, are tobacco, oil, managed care, and health insurance. These are the only industries on the list used in the survey where more than half of all adults believe they are doing a bad job: tobacco companies (63% doing a bad job), oil companies (60%), health insurance (58%) and managed care (54%). . . .

Tobacco (while still at the bottom of the list), life insurance, and computer hardware companies have also improved. . . .

tobacco companies are up 11 points, from minus 43 to minus 32. . . .

Why tobacco companies should have gained is more difficult to explain. Maybe they just haven’t been in the news much – and for them no news is almost always good news.

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