Jump to full article: TheJournal (uk), 2009-08-16
Author: Tom Mullen, The Journal
Intro: STANDARDS watchdogs have banned a saucy advert which appeared in adult magazine Viz over claims it glamorises smoking.
A page in the Newcastle-born adult comic showed a scantily-clad woman with cigarette rolling papers appearing to float out of her handbag.
The model was pictured in silver high-heels, skimpy shorts, and sitting with her legs crossed next to the slogan: "OCB X-PERT: Europe's Premium Cigarette Paper."
But the risque image prompted a complaint against the cigarette papers company to the Advertising Standards Agency (ASA), which agreed it was irresponsible and associated glamour with smoking tobacco.
OCB Papers Ltd, which produces the cigarette papers, has been told the advert must not appear in the magazine - or anywhere else - again.
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