In a response by E Cigarette Direct to ASH's open letter to The Peninsula, E Cigarette Direct claims that ASH is dodging the real issues behind the electronic cigarette
Jump to full article: OfficialWire, 2009-08-15
Author: Jean Rasbridge
Intro: In an article posted on their website anti-smoking organisation ASH has attacked an electronic cigarette company, E Cigarette Direct, for writing a "nasty" letter to The Peninsula, Qatar.
In E Cigarette Direct's open letter to the Peninsula, Managing Director Jean Rasbridge had argued that the newspaper's allegation that the electronic cigarette contained 40 times more nicotine than ordinary cigarettes was incorrect, pointing out that:
"Even the highest level of nicotine (31.5 micrograms per puff) [found by the FDA commissioned report] is lower than that of regular cigarettes."
Citing the FDA commissioned report on the electronic cigarette, she also challenged the assumption that the electronic cigarette was more dangerous than conventional cigarettes based on a comparison of the ingredients between e- cigarettes and regular cigarettes.
In response, lawyer John Banzhaf III of ASH attacked E Cigarette Direct not on the basis that the facts of the letter were wrong, but because managing director Jean Rasbridge 'apparently' had no medical background. . . .
In a response to Ash published on the E Cigarette Direct website, the company alleged that ASH had not replied directly to any of the points raised by E Cigarette Direct, stating:
"We believe that ASH did not deal with the issues we raised simply because there is no logical response."
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