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Smoking Bans / Accommodation Communications Program 

Jump to full article: TDO: Tobacco Documents Online, 1994-03-04
Author: Burson-Marstellar

Intro:

GOAL:

Help defeat smoking bans and promote accommodation as the reasonable alternative. . . .

5. Government Intrusion

• Opinion Media -- social trend impact on legislation

Conservative media - Target the conservative, "old school" opinion writers via media outreach Continue to feed story ideas on the topic of creeping prohibition. Research appropriate topics regarding alcohol, red meat, fatty foods, smoking, etiquette, unsafe sex, ozone depleators (sic), furs, etc. Find ammunition to facilitate commentary by columnists, opinion leaders, and other pundits such as Pat Buchanan, Sidney Zion, Rush Limbaugh, Andy Rooney, etc.

Liberal Media - Target the "new school," young, alternative media to address how the "new Puritanism" can lead to government intrusion. Investigate who has researched social trend issues, who is industry "guru?" Consider bringing this person in to discuss societal trends and their impact, e.g. nannyism, moral majority, thought police, environmentalism, etc. Develop backgrounder on social trends for pitch to reporters for Rolling Stone, Playboy, Mondo 2000, Village Voice, Utne Reader, etc.

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