Tobacco.org

MH girl completes leadership training  

Attending the recent Arkansas Youth Leadership Initiative gave 14-year-old Emma Gist of Mountain Home insight into deceptive marketing. She said, "At the conference, I learned that the tobacco industry has saturated family and fashion magazines along with cartoons and children-rated movies to target minors, especially young women and girls."

Gist was impressed by one program, "When You Say NO To Tobacco, You Say YES To Life," where one report was reviewed -- "Deadly in Pink: Big Tobacco Steps Up Its Targeting of Women and Girls." That report and images of the tobacco marketing campaigns can be found at www.tobaccofreekids.org/deadlyinpink. The report represented a coalition of public health organizations, describing how the tobacco's campaigns target young women and girls.

In the past two years, two tobacco companies launched marketing campaigns that showed smoking as feminine and fashionable, trying to hide its harmful risks and addiction, she said

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