Tobacco.org

• Russian Tobacco Makers Relaunch Iconic Soviet Cigarette Brands 

The Russian tobacco market has been showing a curious trend recently. The cheapest and premium class cigarette brands currently enjoy the biggest demand in Russia. Many tobacco companies focus their efforts on the inexpensive segment and resume the production of Soviet brands, BFM.ru business portal said.

“According to our estimates, the reduction of the Russian tobacco market during the first half year made up 3-4 percent,” Kingsley Wheaton, the managing director of British American Tobacco Russia (BAT Russia) said. The sales of cheap cigarettes are growing, but they are growing in the premium segment of the market too, he said.

Another participant of the Russian tobacco market – Philip Morris – also reported a growth in the sales of its low price segment cigarettes (Bond Street).

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