Categories · Smokefree Policies
· Dining/Entertainment
non-USA, by Country · Brazil
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Jump to full article: Financial Times (uk), 2009-08-06 Author: Jonathan Wheatley in São Paulo
Intro: A smoking ban comes into force in the Brazilian state of São Paulo on Friday, adding to what has become one of the world’s toughest anti-smoking campaigns.
Brazil was among the first countries in the world to print disturbing images on cigarette packs in an effort to persuade smokers not to light up. The images, in use since 2001, have coincided with a steady fall in the number of smokers in the country, from 34 per cent of the adult population in 1989 to 15 per cent last year, although the part played by the images is hard to gauge.
The ban in São Paulo state is being introduced by governor José Serra, who as health minister was responsible for the nationwide on-pack campaign.
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