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Industry gimmick to entice youth to smoking  

Free cigarettes, loud music on offer
Jump to full article: Daily News (lk), 2009-07-31

Intro:

Questions have been raised whether the Tobacco industry has resorted to distributing free cigarettes in order to promote the habit of smoking among youth.

The Chairman of the National Authority on Tobacco & Alcohol (NATA) Prof. Carlo Fonseka in a letter to Daily News refers to an incident which took place in front of a restaurant in Colombo as an example, which was personally witnessed by NATA officials, and describes it as a fragrant violations of the NATA Act.

According to Prof. Fonseka around 8.00 pm on July 28, NATA officials after being alerted had visited and witnessed the free distribution of cigarettes by a group of about 10, including young women in front of a restaurant in Fife road, Colombo 5.

The activity had been carried out to the accompaniment of loud music calculated to draw maximum attention. . . .

Thus Prof. Fonseka points out that this incident was a clear violation of the Act No.27 of 2006 and that relevant officials should take prompt action to bring the violators to book and take steps to prevent a recurrence of such incidents in the future.

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