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Group brings anti-smoking message to Vans Warped Tour  

Jump to full article: Norfolk (VA) Virginian-Pilot, 2009-07-23
Author: Ricardo Lopez

Intro:

Without the signature in-your-face tactics of its TV commercials, the anti-smoking Truth campaign teamed up with the Vans Warped Tour at the Verizon Wireless Virginia Beach Amphitheater on Wednesday.

Instead, campaign members used games such as Truth Says, a variation on Simon Says, to try to educate teens on the dangers of smoking.

It worked. Of the many booths nearby, the Truth truck attracted the largest number of people, and at some points, garnered more attention than some of the bands.

According to the American Legacy Foundation, 22 percent of Virginia youths between ages 12 and 17 smoke cigarettes.

"We don't try to shove our message down people's throats," said Kimberly Broderick, 25, a crew member from Los Angeles.

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