Jump to full article: New Kerala.com (in), 2009-07-20
Intro: More than six weeks have passed since the new rules on pictorial warnings on tobacco products came into force but bidi and gutka companies are openly violating them, a study said Monday.
The study has been conducted by a NGO Voluntary Health Association of India (VHAI) to monitor the implementation of the pack warning rules on tobacco products.
'Bidi brands have been completely violating the rules and have not implemented pictorial health warnings. Many chewable tobacco products like gutka, khaini have implemented the rules but have drastically watered down the already weak pictorial health warnings. A few cigarette companies and brands have implemented the pack warnings,' the study said.
The pictorial warnings are being carried under the Cigarette and Other Tobacco Products (Packing and Labelling) Rules, 2008, that came into effect May 31.
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