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Jump to full article: New York Times, 2009-07-18
Author: DOUGLAS MARTIN
Intro: In 1954, when CBS challenged NBC’s popular morning program “Today” with the short-lived “Morning Show,” it tapped Mr. Cronkite to be the host. Early on he riled the sponsor, the R. J. Reynolds Tobacco Company, by grammatically correcting its well-known advertising slogan, declaring, “Winston tastes good as a cigarette should.”
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