Jump to full article: Medical News TODAY(UK), 2009-07-01
Author: Source: Sherri McGinnis Gonz�lez University of Illinois at Chicago
Intro: The University of Illinois at Chicago is leading a $2.9 million National Cancer Institute project to increase demand for evidence-based, Internet-based smoking cessation treatment among young adults.
"Even though many young adults think about quitting and actually want to stop smoking, they tend not to use what we know works - evidence-based approaches to quitting," said psychology professor Robin Mermelstein, director of UIC's Institute for Health Research and Policy and principal investigator of the five-year study.
Young adults between the ages of 18 and 24 have the highest rates of smoking compared to any other age group, but they have among the lowest rates of quitting, according to Mermelstein.
A multidisciplinary team of investigators from UIC, the University of Iowa and the American Legacy Foundation will work with GDS&M Idea City advertising agency to develop interactive, Internet-based ads and evaluate what messages motivate young smokers to use the evidence-based stop smoking program www.BecomeAnEx.org. . . .
The four-part study will develop Internet-based ads, evaluate if the ads are reaching young adults and driving them to Internet-based cessation programs, determine if the approaches are effective, and find out if those who used the Internet-based program were successful in stopping smoking.
Jump to full article » |