Renewed push to ban cigarette branding on packs 

PRESSURE is mounting for brand labels to be removed from cigarette packets - a move that the tobacco industry bluffed a previous Labor government out of pursuing, according to anti-tobacco campaigners.

The Public Health Association, the Cancer Council and Heart Foundation yesterday swung behind Family First Senator Steve Fielding's move to introduce legislation banning brand labels on cigarette packs. "There is no case for allowing any glossy brand promotion for a product that is lethal and addictive," Senator Fielding said.

The national preventative health taskforce in its report handed to the Government this week is expected to call for the branding ban - which the tobacco industry has fiercely resisted in the past.

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