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· Teen Smoking/Youth
· Cessation
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· Illinois
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· Legacy
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Many young smokers want to quit but don't know what methods work.
Jump to full article: EurekAlert, 2009-06-30
Intro: The University of Illinois at Chicago is leading a $2.9 million National Cancer Institute project to increase demand for evidence-based, Internet-based smoking cessation treatment among young adults.
"Even though many young adults think about quitting and actually want to stop smoking, they tend not to use what we know works -- evidence-based approaches to quitting," said psychology professor Robin Mermelstein, director of UIC's Institute for Health Research and Policy and principal investigator of the five-year study.
Young adults between the ages of 18 and 24 have the highest rates of smoking compared to any other age group, but they have among the lowest rates of quitting, according to Mermelstein.
A multidisciplinary team of investigators from UIC, the University of Iowa and the American Legacy Foundation will work with GDS&M Idea City advertising agency to develop interactive, Internet-based ads and evaluate what messages motivate young smokers to use the evidence-based stop smoking program www.BecomeAnEx.org.
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