Jump to full article: International Tobacco Control Policy Evaluation Project (the ITC Project), 2009-06-28
Intro: ARTICLE 11 GUIDELINES
• Labels should appear on both front and back of the package
Article 11 of the FCTC states that health warnings on
cigarette packages should cover at least 50 percent of
• Labels should be at the TOP of the package
the principal display areas (both the front and back) of the
• Labels should be as large as possible (at least 50% of the package)
tobacco package, but at a minimum must cover at least
30 percent of the principal display areas. It also requires
• Labels should include full colour pictures
that warnings be rotated; large, clear, visible and legible;
• Labels should rotate multiple messages
and approved by the competent national authority. Strong
international guidelines for Article 11 adopted in November
• Labels should include a range of warnings and messages
2008 during the Third Conference of the Parties recognize
• Labels should include information on harms of tobacco smoke
the evidence that effectiveness of health warnings
increases with their size and that pictorial warnings have
• Labels should provide advice about cessation
a greater impact than text-only warnings. The Guidelines
• Labels should list constituents without numbers
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