Tobacco.org

EDITORIAL: Big Tobacco finally meeting its match  

After years of relying on Hawaii and other states to take the lead in combating tobacco, the federal government has entered the battle. A bill signed into law Monday by President Barack Obama gives the Food and Drug Administration regulatory authority over the deadly substance. Combined with various Hawaii laws, the power could contribute greatly to bringing Big Tobacco under control. . . .

The law also restricts stores and many forms of print advertising to black-and-white text, which tobacco companies contend will interfere with legitimate communication to adults.

The Supreme Court ruled in 2000 that corporate speech can be restricted only if it advances a "substantial government interest" and the rule is "narrowly tailored" to achieve that interest. Congress says the interest is in reducing youth smoking, a valid interest if ever there was one.

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