Jump to full article: New York Daily News, 2009-06-25 Author: Irving Dejohn and Adam Lisberg DAILY NEWS WRITERS
Intro: The health department wants to serve up something new at your corner bodega - a fresh slice of blackened lung.
The grisly image is one of several new anti-smoking ads - as big as 3 feet by 3 feet - that new Health Commissioner Thomas Farley wants to post at the cash registers of every store in the city that sells cigarettes.
"You're going to see the grim realities of what it means to smoke," said Assistant Health Commissioner Sarah Perl."You're going to see what a blackened lung looks like. You're going to see what mouth cancer looks like. You're going to see what it looks like when you have throat cancer."
Health officials say the first-in-the-nation plan would counteract the big cigarette ads in bodega windows and at convenience store checkout counters.
The signs would feature stark warnings like "SMOKING KILLS" - translated into different languages - and pictures of smoke-damaged bodies.
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