Jump to full article: Richmond (VA) Times-Dispatch, 2009-06-21
Author: GERRY ROERTY TIMES-DISPATCH COLUMNIST
Intro: Swedish Match North America is a Richmond-based company that has been in the smokeless tobacco business in the United States for more than 100 years -- our brands include Red Man chewing tobacco and Timber Wolf and Longhorn moist snuff. . . .
Swedish Match supports meaningful and effective regulation of its tobacco products, believing that manufacturers and regulators should provide consumers with information about tobacco products, so that consumers can make educated choices about which products to purchase.
It is our belief that the FDA bill, which we supported, calls for a regulatory scheme that, if appropriately implemented and administered, would allow adult tobacco consumers to make such choices. . . .
Swedish Match is prepared to work closely with retailers to make sure that adequate, visible shelf space is maintained to allow adult tobacco consumers to make educated choices about which product they want to purchase. By doing so, our company believes that retailers have the greatest opportunity to experience continued growth of the moist snuff category.
In summary, while Congress has completed its work on federal tobacco legislation, the FDA will have to go through an extensive process to establish the specific rules that govern the production, sale, and marketing of smokeless tobacco, cigarettes and roll-you-own tobacco.
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