Tobacco.org

• Regulatory assessment of brand changes in the commercial tobacco product market 

Product regulators cannot discount the potential of ongoing commercial brand revisions to alter product use and effects of established brands--whether intentionally or unintentionally--and thereby increase the potential for public harm.. Any system of evaluation adopted by regulators must include the ability to monitor brands within the commercial market; further, until such a system has been set in place, regulations should restrict all brand changes within the commercial market. Once a system for evaluation is successfully implemented, regulators should seek to identify and reverse potentially harmful brand changes, including those which attract children, enhance addiction, or support measurable increases in exposure.

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