Jump to full article: The Times of Northwest Indiana, 2009-06-18
Author: ROB EARNSHAW Times Correspondent *
Intro: Smoking is back -- it's legal.
As long as it's an Elxtro Vapor Cigarette.
Elxtro is a company started by 26-year-old Valparaiso resident Marc Smith. He got the idea after his mother saw a commercial for an electronic cigarette, or "e-cigarette" and promptly ordered $400 worth.
"I got into the business," Smith said. "I did all the research and contacted the manufacturers."
. . .
Smith said he has exclusive arrangements to sell his product in several other Westfield malls and plans to launch in the West Coast and Florida as well. He has bartenders in Chicago demonstrating the cigarette behind the bar, hopes to vend the product at cancer treatment centers and gas stations and plans to take the E-cigarette to the stage.
"My next target is theater," he said.
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