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· France

Smoking ban, crisis hit French beer consumption  

Jump to full article: Reuters, 2009-06-10

Intro:

The French, already more wine lovers than beer drinkers, cut consumption of ale by 5 percent last year due mainly to a smoking ban in public places and economic gloom, brewers said on Wednesday.

That follows a drop of 3.3 percent in 2007 when France prohibited smoking in restaurants, bars and pubs.

"We are in a severely falling market and this trend is strengthening," said Gerard Laloi, head of a group gathering some 70 breweries which make 99 percent of the French output. The French drank 18.6 million hectoliters of beer in 2008, which puts them in the next-to-last seat in the European Union with an average of 30 liters per year, far behind the Czechs with 160 liters or the English with 110 liters. . . .

ne and wine (OIV).

France's beer habits are also changing, Laloi said.

Consumers are increasingly choosing specialized beers -- Abbaye , amber or white -- or high quality beers.

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