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Jump to full article: UTV New Media Limited (in), 2009-06-03
Author: More
Intro: It seems like the government will do all that is possible to make sure that citizens of India are healthy both in terms of their economic stituation and health. With pictorial warnings being made mandatory on all tobacco products, it still remains to be seen whether manufactures are going to feel the impact and moreover will the consumer behaviour change.
This could possibly happen to you. Thats what the health ministry and World Health Organisation wants you to know when you light up your next cigrette. Pictorial warnings are being made mandatory on all tobacco products. All cigarette will have to carry the pictorial warnings, covering at least 40 % of the principal display area of the pack. The packs also, cannot carry any message that directly or indirectly promotes a specific tobacco brand or tobacco use in general. Although the use of strong warnings like skull and cross bones or a cancer-disfigured face is optional, it is mandatory to have a scorpion and diseased lungs on all tobacco products.
The government order, issued last month, came despite stiff resistance from manufacturers.
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