Jump to full article: The Hindu Online (in), 2009-06-04
Author: R. PRASAD
Intro: Pictorial warnings are an extremely cost-effective public health measure
67 per cent of smokers in Brazil wanted to quit smoking after pictorial warnings were introduced
They attract attention and make it difficult to ignore the harmful effects of tobacco . . .
In the case of India, pictorial warnings are very likely to create greater awareness, especially among the illiterates. The awareness created can jump many fold within a very short span of time, provided the government ensures compliance by companies.
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