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PAHO Calls for Pictorial Warnings on Tobacco Packaging 

Countries urged to follow the lead of Brazil, Canada, Chile, Panama, Uruguay and Venezuela
Jump to full article: Pan American Health Organization (PAHO), 2009-05-29

Intro:

Graphic images depicting the sickness and suffering caused by tobacco use should be mandatory on packaging for all tobacco products, the Pan American Health Organization (PAHO) said today on the eve of World No Tobacco Day, 31 May.

"We're calling on our member countries to enact laws and regulations that require picture warnings that tell the truth about the health effects of tobacco," said PAHO Director Dr. Mirta Roses. "Tobacco companies should not be allowed to fool people into thinking that smoking is anything but harmful and ugly."

Although tobacco is the world's leading preventable cause of death-killing more than 5 million people yearly-many people do not understand the specific health risks.

Research has shown that picture-based warnings can raise awareness of these risks and are effective in motivating smokers to quit and in reducing the appeal of tobacco use for people who are not yet addicted.

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