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• UA Researchers Look to Stem the Growth of Tobacco Use Worldwide 

Sunday is the World Health Organization's World No Tobacco Day.

The focus of WHO's campaign this year is the effectiveness of warning labels in getting people to stop smoking and using other forms of tobacco. Since warning labels first appeared on cigarette packs more than 40 years ago, Americans have generally taken these warnings to heart.

In the rest of the world, it's a different story, especially in developing countries where smoking and other tobacco use is on the rise.

"Warnings are fine and make sense in Western countries," said Mark Nichter, a Regents' Professor of anthropology at The University of Arizona. "But we're doing something different."

Nichter and two colleagues – his wife, Mimi Nichter, an associate professor of anthropology, and Myra Muramoto, an associate professor of family and community medicine – have been trying to stem the growing tide of smoking and other tobacco use in two of the most populated countries in the world, India and Indonesia.

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