Tobacco.org

Health Dept.: No smoking in movies, or kids will pick up the habit  

A mobile billboard is delivering a blockbuster health message for Hollywood. It calls for holding off on smoking scenes in movies so kids don't pick up the habit. . . .

"When you see your idols up there smoking, you say, 'Gee whiz, that's something I want to emulate.' Just like the clothes you want to emulate, or the car that they're in," said Dr. Jonathan Fielding, director of the Los Angeles Public Health Department. "Unfortunately, between a third and a half of youth smoking is attributed to what they see in feature films."

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