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• World No Tobacco Day 2009 brochure 

SHOWING THE TRUTH, SAVING LIVES: THE CASE FOR PICTORIAL HEALTH WARNINGS
Jump to full article: World Health Organization (WHO), 2009-05-26

Intro:

Download individual sections

1. Introduction [pdf 925kb]

2. The importance of packaging [pdf 924kb]

3. Consumers do not know enough about the health risks of tobacco use [pdf 5.06Mb]

4. Health warnings on packages do work [pdf 4.82Mb]

5. How to make warnings most effective [pdf 4.30Mb]

6. Countering tobacco industry arguments against effective health warnings [pdf 2.55Mb]

7. A call to action [pdf 356kb]

8. Picture gallery (by WHO region) [pdf 4.66Mb]

9. References, acknowlegments, credits [pdf 291kb]

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