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The Role of Media for Tobacco Control 

"To deliver a health message effectively and in confidence it should consist of 3 significant factors, viz. authoritative, comprehensive and clear. The nature has gifted the human brain with science to be authoritative, religion to be ethical and art to address the wisdom with our feelings. If we use all these factors we may deliver a strong message to the society”, said Professor Carlo Fonseka, the Chairman of the National Alcohol and Tobacco Authority addressing the media on “How to deliver an effective health message to the public". Professor Fonseka said so addressing a workshop organized by Jeewaka Foundation for media personnel held in Colombo, to evaluate their contribution for tobacco control during the recent past. . . .

Dr. Somatunga requested the media personnel to raise awareness on the importance of creating smoke-free public places and on tax policies to increase cigarette prices. "According to a World Bank report, it is through high tax policies that the prevalence of smoking among low income people could be reduced. Help every moment to reduce smoking prevalence; even 10 good journalists can do wonders!"

"The media has the power to make Sri Lanka good or bad. Really speaking, media personnel are more important than politicians." Said Dr. D.V.J. Harsichandra, the Consultant Psychiatrist.

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