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Baaba Maal’s new album and his causes 

late into the Kensington townhouse headquarters of Palm Pictures, his long-time record label, quibbling with Suzette Newman, Palm’s London chief, over whether Africans or Jamaicans are more unpunctual, is very different. He is wearing a safari suit in minute checks and toying with an iPhone. For the first time in nearly a decade he is releasing a new album, Television. . . .

The title track expresses Maal’s unease about the spread of television throughout Africa. But he also sees benefits, not least for his own campaigns. He made a programme for Senegalese TV, lobbying against smoking. “In small villages, kids who finish work in the fields or fishing don’t have much to do. The traditions have all gone, but nothing modern has come to replace them yet. They’re stuck in the middle, and all they have to do is smoke. I just said, ‘I’m not doing it any more.’ And my fans copy me, and find that it’s very good for them.”

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