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How Mac N' Cheese Is Like A Cigarette  

Working Parents
Jump to full article: Business Week, 2009-04-30
Author: Posted by: Cathy Arnst on April 30

Intro:

How Mac N' Cheese Is Like A Cigarette Posted by: Cathy Arnst on April 30

You would never give a child a cigarette. Or a drink, or a snort of cocaine. But everyday we American parents are giving our children something almost as addictive—meals laden with sugar, salt and fat. That mac n’cheese we all think is the only thing our child will eat is priming them for a lifetime of “conditioned hypereating.” That is, eating that is excessive, out of control and has nothing to do with satisfying hunger.

This theory of hypereating is laid out in a new book, The End of Overeating, by Dr. David Kessler, a renowned scientist and former FDA director who set out some seven years ago to figure out the reasons behind the obesity crisis besetting the nation.

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