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Taspo FAIL - Japanese Reject Scarlet Letter of Smoking 

Jump to full article: CScout Japan (jp), 2009-05-19
Author: Written by: Michael Keferl on May 19, 2009 at 6:18 pm * In LIFESTYLE / FASHION, MARKETING IDEAS

Intro:

We've written before about Taspo, the RFID-chipped ID card that allows "of age" (20 or older) smokers to get their smokes through any of the nations 420,000 tobacco vending machines. Mostly the campaign has been a disaster for folks who own vending machines, a boom for convenience stores (where you don't need the cards), and and a burden for smokers who just want to buy a pack without registering themselves with Big Brother. . . .

Going by purely anecdotal evidence and personal experience, even the heaviest smokers want nothing to do with the card. For most, however, it's not a privacy issue, but one of pride: They don't want an official "smoking license", complete with a picture of themselves, to buy something that is their choice. In order to protect a small minority (teenagers) the rest of society must bear the burden of Taspo.

If tobacco makers are actually interested in selling their products and not just submitting to what will surely become complete regulation, they would be embracing vending machines with facial recognition, rather than making their customers file with the authorities. Of course, facial recognition doesn't always work, but it's a relatively non-invasive way to solve a problem that isn't such a big deal to begin with.

In the meantime, convenience stores should beware: Increased sales in your sector mean that you're next on the chopping block. Expect a full-on Taspo reader integrated into cash registers in no time.

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