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British American Tobacco joins forces with Kuwaiti Co-Ops to combat underage smoking (PDF) 

British American Tobacco joined forces with prominent cooperative societies to launch the Partners in Responsibility youth smoking prevention campaign in Kuwait. The campaign, which aims to raise awareness of laws that regulate underage smoking, was launched on the 4th of May 2008 in all outlets of Dasmah & Bnaid Al-Qar, Bayan, Al-Adeiliyyah, Kaifan and Al-Rawda & Hawally cooperative societies.

Bassem Bekdache, Head of Corporate and Regulatory Affairs for British American Tobacco in the GCC stated that “We hope that the Partners in Responsibility campaign will help increase awareness of the law. We take the matter of youth smoking prevention very seriously and are backing up words with actions. In addition to Kuwait, this campaign has also been rolled out in Bahrain and Qatar with more countries to follow by the end of 2008”

Dasmah & Bnaid Al-Qar CO-OP Society General Manager, Mohamed Ahmed Ashour, echoed the initiative’s objective “We are sending a message that we don’t sell cigarettes to under 21’s. It’s the Law”.

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