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Rolling Stone Ad Uses Cartoon Characters to Promote Cigarette Smoking to Young People
Jump to full article: Illinois Attorney General , 2007-12-04
Intro: Continuing her tough stance to protect teens from the dangers of cigarette smoking, Illinois Attorney General Lisa Madigan today filed a motion against R.J. Reynolds Tobacco Co. (RJR) alleging that RJR is illegally marketing cigarettes to youth through a current advertising campaign.
Madigan's action, filed in the Circuit Court of Cook County , is a motion to hold RJR in contempt for violating the 1998 Tobacco Master Settlement Agreement (MSA). That agreement, which the tobacco industry signed to end the national tobacco litigation, expressly prohibits the use of cartoons to advertise or promote cigarettes.
The motion challenges RJR's publication of a nine-page advertisement in the Nov. 15 issue of Rolling Stone magazine. This advertisement uses cartoon characters to promote Camel cigarettes. Madigan's motion also challenges RJR's use of a cartoon-filled film advertisement at a November 21 concert that RJR sponsored at a Chicago nightclub.
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